The Research On Brand Building Of Jissbon Company

Brand Theory has existed for hundreds of years, and condensed man's brand practice for thousands of years. Scholars and experts'refined experience have been put into immense literature, which leads way for the constantly transforming brand practice. Entrepreneurs carried them out while emphasizing on a few point of the brand, therefore the meaning of brand is enriched and deepened. Nowadays, enterprises development theory of brand modeling and brand building has become popular around the world. Relying on excellent accomplishment of brand development, and combining the present widespread Conformity Marketing Transmission Theory, the thesis analyzes and discusses several problems in brand development, meanwhile raised a few points and ideas.For the part of Integrated Marketing Communications Theory: Firstly, it explains and analyses its putting forward and core meaning. Secondly, it introduces its theory and market background. Thirdly, it points out its limits in theory and its improperly application in China. Integrated Marketing Communications Theory is to be established on the basis of Integrated Marketing, and to be developed and derived from the content of"transmission, communication". However, to some extent we ignored or omitted the Integrated Marketing of interior enterprises strategy. We could make use of part of its theory and applying to our daily work, by uniting enterprises propaganda and helpful brand carrier, we can exert its effect mostly.For the part of brand shaping phase: Firstly, it introduces in detail the steps of shaping phase. Secondly, it analyses the marketing and communicating methods in shaping phase. Thirdly, it raised connotation, features and cultivate mode of strong brand. When the brand is in shaping phase, cultivation of a strong brand is its ultimate goal and a necessary footstep towards the maturity phase.Finally, it makes brief introduction and analyses on practice of"Jissbon"brand condoms and offers a few points and suggestions on how to propagandize brand of the similar product.