Chinese Family TV-shopping

Family shopping namely the TV-shopping have no know together as of store shopping and is to pass a television, Internet, telephone and lead to buy publication etc. the outlet informs a merchandise information for the customer, again deliver goods to come after connecting a list through telephone or Internet of have no the store circulate business.It changed for several thousand years and the mankind traditional merchandise exchanged a habit and consumed a way;It raises the mankind's living quality and improves modern people to live a need and it make people keep the house and then can enjoy the shopping new fun.The TV-shopping is a kind of is extensively accepted by the abroad of have no store to circulate a way.It of the history be not long, at the beginning originate the United States in 80's in last century, from appear of from day, the shopping television gets a booming development and become a the strength that can't neglect in the retail trade structure and form.Appeared a batch of stars a company in Europe, Asian TV-shopping profession, among them most famous of is the American QVC company which owns 5,000,000,000 total properties. Germany,France, Japan Korea also, and Taiwanese etc. TV-shopping program in the region also very the fire explode and the TV-shopping created numerous sale myths in the overseas.At the our country, the TV-shopping is 1 just the start, still not perfect medium won benefit mode.Successively started many appliances to see a shopping company at very short several everyplace inside the years, present the power of a booming development.But our country the development of TV-shopping still has a lot of problem to resolve currently.This text's pass is this kind of study and research which has no store and has no the new commodity exchange of market and personal shopping form to the global family TV-shopping.Particularly is to existing and willing also face currently in rise, present condition and development process of the family television of the our country shopping of a series of problem, give more overall treatise and critique, and announce to public the problem key sticking point exist among them, for the convenience of looking for strategy and concrete way, method of work°outing these problems.Experience which mainly draw lessons from some shopping more mature nation(the United States, Korean etc.) of the family televisions and region(our country Taiwan) is mainlyuse by me, such as:The law, laws of sound necessity, with go of valid regulation system with make the operation have a preface to turn;Secondly, the shopping company asks for help of the publicity space of various medium, extension, such as match with cabled T.V., then cabled T.V. and Internet be complement each other to expand bargain outlet and promote with the extension trade a market etc.Make thus this kind of benefit people of benefit country of new have no store shopping method to constantly go deep into public in the our country, booming development, urge our country consumption industry within business and television industry can acquire a double to win a development and this be also the textual subject place.