Study On Brand Communication Status And Countermeasures In China SMEs

The market competition is becoming more and more intense, Even the powerful large enterprises are fulled of crises and difficults. So is The SMEs.The SMEs want to establish itself firmly, and to develop. It is necessary to build up the idea of spreading brand .However, once mentioned to the marketing case and brand research, most of them are large enterprises or large companies patent. There are also many SEMs which think that the brand building is only important to large enterprises.The author made some research on this topic and hoped to use my own advertising and communications knowledge to solve the SMEs to achieve the brand dream from a new persperctive, which is not so remote for us.Author of China's SMEs from the brand communication strategy based on the background Brand, describing the special meaning of the spread of the sustained development of SMEs. Not for SMEs to advertise this issue, there are many disputes in the marketing sector. I believe that a correct view of treating the role and functions in brand advertising spread.By researching and exploring brand intrinsic elements of the spread of that brand communication strategy to promote SMEs: integration of brand, communication, social, human and products and other resources. In a preliminary analysis of the basic theory on the basis of this particular SMEs against Jiangxi object of study by the relevant statistical data analysis, the development of Jiangxi Province and the brand SMEs are the main issues under illustration, according to the specific situation of SMEs in Jiangxi, SMEs brand building to increase the intensity of the proposal. Against Jiangxi brand communication of SMEs in the development process of specific issues proposes the solution measures and suggestions for the weakness of brand awareness, insufficient technical innovation, brand positioning uncertainty, the lack of knowledge of brand management, lack of funds and other issues.