The Research Of City Bus Body Advertising Visual Psychological Effects

The Chinese massive population have decided the mass transit absoluteimportance . At the same time, to the city bus body advertising, all mass media in the average lowest cost and most competitive development, which is unprecedented in the huge space. But now most of the city bus body ads are to be improved and there have been many problems. For example, a large number of bus body design advertisements do not meet people's visual psychological needs, in order to pursue the maximization of production of advertisements, the largest overall brand image, and forcibly occupied the advertising windows on both sides of the body, the rear window, even the bus drivers accounted for the most important visual sight of the front window! This makes excessive blocked the original bright windows in the cars become dark , which caused a lot of people traveling psychological discomfort, nausea and dizziness, irritability, tension, etc. heart. As passers-by when walking in the cities, colorful bus body advertising to attract passers attention too, appeared a potential safety and hidden dangers such bright if the body produced improper advertising will to a certain extent, the urban environment bring a lot of "color pollution."This paper from the current city bus body advertising starting with the status quo analysis, body advertising and people physiological and psychological needs of the combination study, the bus body advertising. Add the entire city in the natural human environment to carry out research, through various disciplines related the theoretical study of the area of field research and analysis, trying to propose solutions to many bus body advertising the design principles.