The Research On The Problem Of Corporate Culture Construction Based On The Chinese Traditional Culture

In pace with the deepening of Chinese structural reforms and the constructing of Chinese marketing economic system, the theory of corporate culture spread in China. More and more enterprises paid attention to the corporate culture construction and made more progress.Considering the difference of the situation of a certain country and its national culture,there are many problems in building and developing the corporate culture. The essential problem is how to make the corporate culture according with the situation of country. So it's important to build the effective promotion of the sustainable development of corporate culture according with the situation of China and the character of enterprises.The thesis begins with analyzing the connotation of culture, corporate culture and Chinese traditional culture, and the relations among them.It summarized the fundamental spirits of the Chinese traditional culture, and analyzed the chinese corporate culture construction present situation, the tendency and the superiority. Then proposed take the chinese traditional culture as the foundation, established chinese corporate culture, and elaborated its construction way and the issue should pay attention to. Finally proved the opinion with the example of HAIER to show that the research will create a practical influence on the Chinese enterprises.