The Study On The Operation And Management Of Shopping Malls In China

Shopping malls have been developing for many years in European countries and in America. Recently, big shopping malls appear here and there in China. However, we do not know about this retail format thoroughly, including why it appears, when it would appear, what it really is, and how it would work successfully and so on. We bring this retail format into China, but we do not put it into a suitable place so that there come about some problems. So it is very necessary to make a research into the topic "How shopping mall can work well in China".The thesis consists of five chapters:Chapter One: The author takes WAN DA Shopping Mall (Shenyang) & MING FA Shopping Mall (Xiamen) as examples, and then explains what the problem with these shopping malls is; the problem is typical for shopping malls in China. So it makes sense to make a deep insight into our topic. In this chapter, the author introduces the research methods.Chapter Two: The author introduces the concept of Shopping Mall in and out of China, and explains what Shopping Mall means in this thesis. Then the author put shopping malls into several catalogues. In this chapter, the author reviews the theories about the shopping mall.Chapter Three: The author looks back to the history of shopping mall in America, Philippine and Singapore, and compares the different experiences of shopping malls in these countries. By this method, the author manages to find a suitable way for China.Chapter Four: The author analyses when shopping mall appears and what the qualifications for building a shopping mall are. At the same time, the author explains the operating process of shopping mall. In this chapter, the author points out the key points in the process by introducing the case "How Shanghai- XINTIANDI succeeds". Chapter Five: The author analyzes the opportunity shopping malls face in China. In this Chapter, the author put up her own suggestions.The thesis make a research into "How shopping mall can work well in China", and the author make use of the knowledge in the field of Economics, sociology, Management, Finance etc. At the same time, the author has to know the history and status quo of shopping mall thoroughly. Thus, the author makes a lot of surveys and studies about shopping malls.