Analysis And Design Of The Performance Evaluation Program For The Commercial Bank's Customer Relationship Manager

In this text, theories and commercial banks'practices of the customer relationship manager(CRM) system and performance evaluation are introduced; the performance evaluation of the life insurance company's agents and its inspiration for the commercial banks are analysed.Based on the analysis of the Huaxia Bank Shenzhen Branch(HBSB)'s performance evaluation of the CRMs, a new plan is built up. Through all these work, it is found that fair competition, team work, performance evaluation with professional plan and a win-win situation can make the most of the CRM system and ensure the development of the commercial banks.