Jilin Netcom Restructuring Strategy

Telecommunications industry has become a pillar industry in the global economy. Technological advances has greatly accelerated the process of information, communications and community relations are becoming ever closer , the dependence of mankind's increasing communication , communication status in society is becoming more important. However, the telecommunications industry is now facing the challenge of transformation. As the telecommunications market competition is becoming increasingly fierce, the way of relying on the traditional marketing mix to acquire competitive advantage can not meet the needs of the modern market competition. Chinese telecommunications industry is transiting from traditional network operator to integrated information service providers, in the telecommunications , technology , marketing means growing convergence, today we must innovate the marketing mode, integrate the marketing resources in order to achieve the the maximization of business value and customer value.China Netcom is transiting from the traditional basic network operator to a modern integrated information service provider, which needs to develop new service areas, and the need for extension of the value chain, its operating mode should have interralated changes, building new related groups at the core of the business model has become an inevitable trend. In addition, competition in the market makes the convergence of products, replication and imitation of the means of marketing is increasing ,create enterprise's unified image and concern brand marketing has become the core of compete in current and future. In addition, currently China Netcom need to coordination and integration of various resources because of resources scattered, lack of a unified marketing models and tools.Only to base on integrate marketing and reforming the mode of business marketing management can achieve the maximization of corporate value .As the communications technology develop, market demand changes, Jilin Netcom Corporation has also encountered a new and tremendous challenges in the course of development. In such a grim situation, Jilin Netcom Corporation is facing with transition which relate to the future survival and development of a strategic choice. Whether Jilin Netcom Corporation transitions, how transition and what problems we need to pay attention in transformation process, is what this text answer.First, this paper proposes the purpose and significance based on the company's current status and development challenges faced , and in accordance with the specific analysis of the Jilin Netcom's business development, pointing out that restructuring is a necessary strategic choice for Jilin Netcom , enterprises can expand the market through the transition ,optimize the pattern of development. Through the transition, Jilin Netcom will be closer to the user needs, more in line with the trend of the times. Among them, the study of Jilin Netcom Corporation business development contribute to a constructive and innovative strategies.In addition,the study of theories on the transition facilitate to have a profound understanding in process of the research objects. Have the basis of the premise work for further complete the research . Secondly, this study established the research chain of thoughts. Analyse detailed of Jilin City on the competitive environment of the telecommunications market, On the one hand, analyse the domestic companies including Jilin Netcom environment, on the other hand,analyse the Jilin Netcom's competitors. We defined the global telecommunications market passed a major reform process, analyse that telecommunications enterprises are facing a new form ,the contradiction between resources and the insufficient market demand ,mobile phone alternate fixed phone; IP network; the development of information technology speed up the three networks; need to provide a platform for business integration. Through these studies determine the thinking of this paper is that analyse the status of the market and competitive environment, then make the choice of strategic transition programme ,and finally establish of the implementation of the strategy.Then, base on this research thoughts, elaborated and analysis the three classics on enterprise development strategy at first, that is, differences in strategy, strategic cooperation, and cost leading to a simple strategy, through these studies, established formulate the enterprise development strategy and implementation is the growth of key business decision factors affecting the competitiveness of enterprises. Enterprise development strategy is a combination of plans, stratagems, models, location, and concept, and involve overall ,long-term programmatic, protests and uncertainty. Meanwhile, though the integration of the status of Jilin Netcom Corporation and these strategies, bases on the Jilin Netcom Corporation's competition in the market environmental, summed up the Jilin Netcom's strategy development ideas. Promoting enterprise to the "broadband communications and multimedia service provider" in transition. On the one hand, speed up business development, and enhancing customer and corporate's value, on the other hand highlighting "market-oriented, customer-centric" ideas, establish the operation and management system to adapt to the new situation required , to enhance the sustainable development capacity of enterprises.Finally, put forward the implementation and security system of Jilin Netcom Corporation strategic transformation program. In order to implement the strategic initiatives to achieve the company's strategic objectives, it needs to take a range of actions, establish and implement a system of transition plan. Through described the implementation steps, and the support of the strategy ,it helps to enhance the value and practical significance in this paper, and it's the in-depth study of the purpose in this study. And perfected the security system, we should pay attention to the risk control, and proposed to establish the transition's assessment mechanisms for corporate . As China's telecommunications market and legal system's policies and regulation system is not yet complete , and the telecommunications are exploring the self-development ,so stabilize the status of the entire market for enterprise ,and create favorable external conditions is a very arduous task. If properly handled,traditional business and transition business can promote each other, become the major service projects of complemen each others to increase income and improve the comprehensive competition, finally set up a new advantages in the development of enterprise...