Internet Marketing Of Knowledge Products

With the rapid development of the internet technology and economy globalization, internet marketing is becoming a brand-new and booming modern marketing mode. It has more advantages than traditional marketing modes. The theory and application of internet marketing have reached many kinds of industries, but the internet marketing monograph on knowledge product is not popular. Therefore this paper is focus on researching knowledge product's internet marketing.Main contents of this paper is include 6 parts: General introduction of internet marketing, theories of internet marketing, present internet marketing status, background introduction of Singapore E-COM Digital International PTE LTD, marketing strategy of Singapore E-COM Digital International PTE LTD, analysis and suggestion of Singapore E-COM Digital International PTE LTD's internet marketing strategy.By anglicizing Singapore E-COM Digital International PTE LTD's case with internet marketing theories such as 4Ps, 4Cs, the long tail theory, direct Marketing are used to, this paper give detail solutions of how to make knowledge product's internet marketing strategy. This paper also provides some reference and suggestion for Chinese and Singapore's knowledge product enterprise's internet marketing business.