The Research Of How To Promote WLT Functional Drink Which Is Produced By WH Company

This paper used the market theory into the new product promotion of WLT sports drink, and designed all the segments of the promotion plan. This paper first describe the development situation both domestic and overseas, get the conclusion that the development of sports drink domestic is far away from overseas. After analyze the background of WH Company, find that WH Company has the technology and manufacture ability to product sports drink which is top-grade in the world. After market subdivide of the sports marketing currently, decide the development strategy of enter sports drink market. The promotion strategy of WLT will most focus on sales promotion strategy, advertisement strategy and channel strategy. At the sales promotion strategy aspect, decide choose the advertisement sales promotion and so on. At the advertise strategy aspect, decided focus on the production characteristics, and resolve the problem when and where to put on the advertisement. At the channel strategy, choose back towards channel strategy as the basic method, and choose three channels to discuss.