Study On The Internet Narrow-ads

The Internet narrow-ads complete the one-to-one information dissemination by using the network media interaction,personalization and entertainment characteristics and network's unique data analysis technology. The traditional network ad delivery lacks the target market particular analysis, in addition advertisement compulsory and disturbance, also has wasted the advertisement resources, without establishing friendly relations between the audiences and the firms . But the network media's interactive characteristic, the data record, the data statistics technology enable the network media to aim at differently audiences, transmits different information. The network advertisement's different audiences dissemination displays in the advertisement is Internet narrow-ads, is"narrow considers it"or"considers it specially".The Internet narrow-ads depend on the network media the accurate marketing dissemination characteristic, can realize the directional delivery, the low cost operation, achieves the accurate marketing the effect. The ranking auction ads, the network game ads,the blog ads, the contextual ads and mobile ads such several kinds of Internet narrow-ads not only considered the divided audiences and the marketing way specificity, the advertisement ultimate objective directive property, moreover embark from the consumer demand, analyzes web cam's consumer behavior fully, like this may achieve the accurate delivery. Regarding the fund limited small and medium-sized enterprise, the Internet narrow-ads's cost is low , the effect is good, which can realize the precision marketing effectively and obtain its own development platform in the market competition.At the same time, the Internet narrow-ads have vital practical significance brand promotion, directional customer attraction and low cost propaganda . The Internet narrow-ads'coverage area is not actually narrow, moreover the cost is low. They can make the directional delivery, playing the positive promotion effect to the small enterprise network marketing. Certainly, the Internet narrow-ads also have many problems, technical and the dissemination technology limitation is restricts its development the primary factor. The Internet narrow-ads'own development to consummate, the government supervision and the profession autonomy, using other ad superiority resources are the guarantee for sustainable development .