| Building a new socialist countryside as an important stronghold, the rural financial market development and the building is no doubt important. The rural financial market, lacks of funds, financing the obvious contradiction between supply and demand issues, not only in rural areas to increase the total supply of financial, but also with the rural financial market characteristics to the specific needs of targeted financial innovation. At the national vigorously promote the building of new countryside protection and support measures on the basis of building financial policy, commercial banking, financial cooperation and standardize the financial division of non-formal, orderly and complementary diversification of the rural financial service system to ensure that the rural financial supply and demand of the structural balance.Based on the digestion and absorption theory at home and abroad, focusing on the actual needs of rural finance, used theoretical analysis and empirical analysis, comparison and analysis of the survey and other research methods, from the rural areas, agriculture and the actual needs of farmers, the rural financial supply and demand analysis of the current situation, China's rural areas that currently exists in a serious financial problem. Mainly in the following areas: First, China's rural financial supply the main regional distribution of goods and financial imbalance between supply and demand; Second,The rural financial supply a single; Third, the formal financial institutions over the relative risk control; Fourth, rural financial cooperation is a mere formality; Fifth, the rural financial product design is too"urbanization"; Sixth, the financial needs of farmers by high financing costs curbed; Seventh, the rural financial needs and its main demand for diversity and the main supply and the supply of monotonous; Eighth, the weak capacity of farmers accumulation of credit-dependent differences led to strong supply and demand out of. To resolve this contradiction between supply and demand of the rural financial papers that should improve the rural financial demand and supply two-pronged. At the national vigorously promote the building of new countryside protection and support measures on the basis of building financial policy, commercial banking, financial cooperation and standardize the financial division of non-formal, orderly and complementary diversified financial services in rural areas and industrial operations System. |