| With commodity economy development, consumption psychological characteristic of consumer is more and more diversity development , realize consumer psychological and habitual. For enterprises to formulate appropriate marketing strategy is of great significance . Consumer decision-making style is a consumer decision-making tendencies, habits, attitudes, in essence, is a personality characteristic. Therefore, understanding the consumer decision-making style , would be a better grasp of the consumer's direction. Consumer decision-making style as the psychological level of variables has become more and more consumers shopping on the important psychological variables, the complex and ever-changing consumer, the consumer decision-making style is a very important study will help enterprises to futher understanding consumer decisions, the decision-making attitude, habits and tendencies and other psychological characteristic, to meet consumer demand, the development of targeted marketing strategy that will improve the competitiveness of enterprises. On the basis of consumer decision-making style at home and abroad , through the questionnaire survey methods, The use of exploratory factor analysis, analysis of variance and regression analysis, and other statistical methods, explore different occupational dimensions of the consumer decision-making style, consumer decision-making style the differences in income level, education level, and gender conducted an in-depth study, and research the effect of its personality. The results is showed that:(1) Different occupations consumer decision-making style has different dimensions, and the number of dimensions is the difference. (2) Different occupations'consumer decision-making style has income level, education level and gender differences. (3) Personality factors on the part of the consumer decision-making style have significant impact. |
