Thoughts On The Situation And Promotion Of The Advertising Critics In China

Advertisement fills every part of the whole society as a very important method and representation of the commercial competition today when those competitions become fiercer and fiercer. It influences greatly on people's conception and ways of consummation, and even influences their valuation on nature, society and life. That is to say, advertisement is not only a kind of way to increase the sales but also a kind of social activity that influences widely and deeply.But when the advertisement achieves its goal and does increase the sales, sometimes it blocks the way of the promotion of the whole society and become the representation of some vulgar activities. Some scientific and efficient advertising critics is badly needed to make the advertisements good for the society, good for the spread of the advanced culture, and good for the health of the public both psychologically and physically.It is always not that easy to criticize the advertisements scientifically and efficiently, and it requires the right understanding of the theory on this and the ceaseless practice. The theory on the advertising critics comes from the detailed analyzing, studies, Synthesis and exploration on the practice of advertising critics. Meanwhile, the theoretical profits of the other subjects like literary critics, media critics and movie critics also helps a lot when the advertising critics efficiently carries out.Based on the analyses and summaries of some related advertising critics, and also with a lot of theoretical profits of other criticizing studies as a resource of reference, this article explains the connotation and significance of advertising critics. Through a lot of statistics and descriptions of characteristics of the related articles on this subject in our country, this article also explains the situation of our country nowadays objectively and truly. It also studies and analyzes the problems aroused in the advertising critics, finds the deep reasons that do aroused those problems, and finally supposed the practical way to promote the advertising critics in China.Through the methods of the combination of a fixed quality and nature, by the first time, this article gives the fully explanation of the advertising critics in China, and introduced the concept of"ecology"into the field of advertising critics. All those are improvements on the advertising critics area and are the value and newness in this article.