The Research On Product Scene Under Superiority Brand

The brand, the 20th century's myth, from the birth to the present, it has already rose a very prominent status, it has even become one culture, one thought and one kind of "life style" that we insisted . We regard the expense as one kind romantic, joyful or the emotionalism behavior, but the product becomes to the signal that transmits oneself status and the hope value to other people, this is "art the daily life" we said. Therefore, product esthetics, the emotionality, the symbol become the primary coverage of the experience .We called this "the brand experience".There must have the scene If you want to experience, moreover ,the scene must have the experience, only then has "the dialog" ability with the user the consumer and has the commercial value. Therefore, the author believed that the discussion among product scene , "the brand experience", the mold of "the superiority brand" will be the valuable research direction.This article vein is as follows;First of all, the history, the viewpoint and the connotation of band was explained and summarized separately, then has made the detailed analysis through the comparison to the superiority brand's characteristics, its core's value, and the condition of the core value. The upholstery is aim to clear the superiority brand's key aspect which can make it successful, and to lay down the foreshadowing to prove whether the following product scene designs can solve these key aspects.Second, to explained the definition and the essential factor of the product scene, and then elaborated the scene and the brand relations which is the core of the article.Third, specifically analyzed the classification of the product scene's and showed the role in concreting atmosphere. Finally, put forward the corresponding proposals.At last, to explain the relationship integrately between the product scene design and the superiority brand mold. Form the full text to a whole system.The research result of this article is:1,From the theory angle, the American scholar Dvaid ogilvy has discussed the brand image's meaning and the mold way from the angle of the advertisement dissemination; but. But actually it's merely concerns that to molds a superiority brand through the scene. the paper is based on the product scene research precisely, discussed its relationship with the superiority brand systematically thoroughly2, The paper from the angle of art view to analyze the product scene design through the research of the relationship between market competition of the enterprise and the product brand. Proposed a series of practical and feasible scene design method, regarding the superiority brand molding, Just like scene product, scene exhibition, scene behavior, scene advertisement design and so on.3, Accoding to the analysis to incidence relation between the scene design and the product design, to prove the overlapping condition and the superiority from the scene practical application direction and product design's art direction, and take the Tan mujiang as example to the prove some related argument .The blend part of the two directions has become the important content of this article's innovate research.