Normative Ethics Research On Corporate Social Responsibility

Why do enterprises need to shoulder social responsibility? What kind of ethical principles or codes of conduct should enterprises follow to turn the sustainable development into sustainable spiritual motivation? Such problems need to be reviewed in the vision of normative ethics. As a focus on the normative evaluation of the value of science, normative ethics, by exploring the boundaries and standards between good and evil, legitimate and illegitimate, should and should not be, form moral principles, norms system and virtues requirements to guide and regulate people's moral behavior and moral relations. So the purpose and value of normative ethics research on Corporate social responsibility is: an attempt to provide a series of interpretation models and theoretical framework for the corporate social responsibility which will be more rational, open, calm; Through more systematic analysis on a series of values, the enterprises can be reminded of which moral principles, standards of conduct, and what criteria should be followed for a reasonable, applicable evaluation of the corporate social responsibility.This paper proposes the theory of three moral realm s of corporate social responsibility from the perspectives of the normative ethics, using its three classic genre——the knowledge of Utilitarianism, Deontology and Virtues .However, different realm scrutiny does not mean that subject to limitations. As multi- type, multi-level, multi-dimensional system of institutions, the bottom line of ethics, the noble ethics and the excellence ethics should be an integral part of ethics interpretation direction for corporate social responsibility. To Deny utilitarian value basis,corporate social responsibility would be impractical because of its contrary nature; To break moral norms, corporate social responsibility would lose its universal significance in the absence of the evaluation criteria; To neglect virtues Fulfillment, Corporate social responsibility would lose the spiritual pillar of sustainable development as deviation from the value. Therefore, we can not expect any single moral realm to guide the practice of corporate social responsibility. In reality, it is the ethical wisdom ,including wealth quality, capacity approach, justice and so on, of the integration of Utilitarianism,Deontology and Virtues that can be the spirit of sustainable development momentum of corporate social responsibility.