| With the rapid development of tourism and mass sports, Sports Tourism has been springing up gradually. Dramatic increase in the number of Chinese college students, sports tourism has become more common, some tourist attractions area, college students are the main force and become the vanguard, deserves attention. This article is based on the basic theory of studying sport tourism, and it analyses the Sports Tourism' s utilization of college students in Hunan Province . It analysis the development of Sports Tourism Market of college students in Hunan Province. At the same time , the corresponding development strategy and recommendations for the students hope to provide theroy reference to raise and develop the College Sports Tourism Maket. There are four parts in this passage. The first part is prolegomenon. It introduces the background of the title selected and development of affairs about Sports Tourism. And it puts forward the techlogical measure of study.The second part studys the Sports Tourism' s basic theory. On the basis of the analysis of the concept and content of Sports Tourism and the Sports Tourism Market, point out the sports tourism feature, namely that enjoyment , health , exciting. Revealed the essence and attributes of Sports Tourism and advised the principles and conditions to develop the Sports Tourism Market. The third part of College of Hunan Province Sports Tourism Investigation and Analysis of the status quo. The article is more detailed investigation of the Hunan University Sports Tourism degree of awareness, motivation, involvement, consumer input, project selection and gender status, and made a more reasonable analysis; Then right on College Sports tourism demand factors were analyzed mainly in the social factors, economic factors and behavioral factors. The fourth part of the author against College Sports Tourism of Hunan Province status quo, made a number of recommendations for raising and Developing the College Sports Tourism Market of Hunan Province; Sports Tourism should receive the attention from college , the support from social and family and the guide from the Trourism Industral, students should be encouraged to actively participate in sports tourism, training students to play the subjective initiative, at the same time, the setup of Sport Tourism projects should be further improved. |