| The economy of our country is paticularly prosperous in the new century. The competition is becoming fierce, and the aviation transport market is facing a severe environment. To strengthen its position, every airlines order lots of new aircrafts and add basic construction input constantly, which make the operation cost higher and aircrafts overproduce. China Northwest Airlines has been affected by the planned economy for a long time which leads to the small scale, low effiency and poor economic benefit.Though it has a better condition after joining China Eastern Airlines in 2002, some problems, such as the high operation cost, has remained unsolved. Under such circumstances, the research on low-cost operation in China Eastern Xibei Airlines is very signicant in improving the competitive ability of the corporation.Through the combination of theoretical analysi and practice, using the successful experience of the American Northwest Airlines, contrasting cost constitution between China Eastern Xibei Airlines and the American Northwest Airlines, based on "the leading cost strategy" of Michael E.Porter, making use of statistics to analyze the necessity and rationalization of the low-cost operation, the writer puts forward the suitable low-cost strategy for China Eastern Xibei Airlines .The author holds that the scientific management mode, the efficient cost control and the effective guarantee are the essence of the low-cost operation strategies. And rational usage the marketing strategies is the key to the success of the enterprise according to the external environment and the internal condition.The writer has been engaged in flight operation control of China Eastern Xibei Airlines for a long time, and is very familiar with the situation of airlines. The purpose of this thesis is to put forward some beneficial suggestions to make China Eastern Xibei Airlines adapt to the market competition and to consolidate its position in the trade. |
