Pricing Study On Data Service Platform

At present, traditional voice service market is shrinking continuously and APRU of telecommunication carrier decreases. In order to handle this problem, telecommunication carrier speed up to transform the strategy into integrated information service provider. Therefore, a integrated service platform attracting customers to use information service should be set up by telecommunication carrier as soon as possible. This integrated service platform is composed by the integrate information providers (including content developer and service provider) and the ultimate users. It is obviously that the point of data service development and operation is mainly depends on the date service platform operation, which presents two-sided market character gradually.Based on the date service operation mode and its two-sided market characteristic, together with two-sided market pricing theory, this article tried to discuss the mode of data service integrate information platform from four factors below: the mainly service sort of the platform, the market structure of two-sided customers, the trouble degree of tariff and data collection, the phase of development of the platform.There are six chapters in this paper. Chapter one is a introduction about the background of this study and formerly research conclusion; chapter two is the summary of two-side market theory; chapter three focus on data service operation character analyses; chapter four and five try to figure out the reasonable pricing mode for data service platform.