The Customer Supports Strategy In Chinanetcom Company, WUHAI Subsidiary

This text introduced Chinese increasingly vigorous market background of the telecommunication profession first,and Chinese net the more and more tall customer produced by WUHAI branch leave a net rate under this background, putting forward the problem that the thesis studies, elaborating the purpose and the meaning of thesis research.The angle relating to management and customer to support from the customer to see, the customer runs off in the current telecommunication profession, existing the catholicity of equal degree.Therefore, the customer supports of work for correspondence business enterprise, is relate to can be able to keep on development and to build up to compete an ability of important factor.Support strategy for the customer whom I am accurate to position a Chinanetcom company,WUHAI subsidiary, made to the competition environment of Chinanetcom company,WUHAI subsidiary in the text hard analytical.On this foundation, to Chinanetcom company,WUHAI subsidiary the customer supports currently of the present condition, customer run off of become because of, and the customer support the problem of work existence, doing a detailed discussion and elaborating, drawing up the customer of Chinanetcom company,WUHAI subsidiary to support strategy from here.The customer who wants to work well a Chinanetcom company,WUHAI subsidiary supports, the beard draws up and carries out valid customer to support strategy from several aspects.Want to be according to the thought of brand strategy and customer's centses first, provide a characteristic ratings service for the net customer, also need to draw up according to the service strategy of customer life cycle management, and to not the corresponding period customer support support of providing the marketing policy.The business enterprise needs a principle according to the management service of "take customer as center", building up customer to serve new system from the organization and the process, and pass the construction of CRM system, integrate an information system resources, mold the corporate culture of "take customer as center".Only then can attain to keep good customer to relate to thus, carrying out the business enterprise can keep on a development.