A Research Of Strategies For Ningbo Female Attire Brand Foundation

Ningbo city is the clothing big city in our country, basically hasalready formed take the men's clothing industry as the core and the characteristic industrial structure system. Shanshan,Younger, Luomeng, Luozi and so on the men's clothing brand already waswidely known. But in the international market, the Ningbo clothing industry competitive advantage also basically pauses in makes on thislow end link, sells in the big link in the dress designing -manufacture to act also still is the pure production processing role. Exports the product mainly decides the product which the signprocesses, are many for the center low-grade low attachment valueproduct.The foundation brand female attire brand founds in particular tooptimizes the Ningbo clothing industrial structure, sharpens the innovation ability, promotes the clothing culture attachment value tohave the vital significance. This article attempts from the Peacebird, Xiandian, Tonlion, xlms, Dankeyun, 33 Layer and so on the Ningbo female attire brand inrecent years development make the research, through in the design, theproduction management, the product serves as well as sells theterminal the construction and so on several aspects analyses,the hope can and strengthens the aspect in the Ningbo region brandconstruction to summarize some experiences, hoped can be advantageousto enhances the Ningbo clothing industry the whole competitiveability.