AK Real Estate Company In The JinZhouKangCheng Price Stratege Research

Real estate is a special commodity, and its pricing is one of the hottest topics in the academic field and corporate practice. Market economy requires enterprises to respond to prices in an agile, scientific and quick way. Thus, it is of critical importance for enterprises to establish a scientifically effective pricing strategy. This is not only a concern of the company, and developers are all issues of concern, on this issue, which is very common senseBased on the considerations mentioned above, in a city of Cannes Jinzhou real estate projects for study, research real estate pricing strategies. First, the background and practical indication of real estate pricing are introduced: Second, pricing theories and methods was presented. In the third section, the article on the real estate projects in Cannes analysis of the market environment, including trade characteristic, trade market condition, consumptive demand characteristic, competition among buildings, general situation of the item, cost analysing, factors that effects the prices of the commodity buildings, and so on. Based on the above analysing, judgements and proposals are made for the present and firture market enviroment and firm actuality of the commodity buildings of Jinzhoukangcheng item. in a great deal of research and demonstration on the basis of choice and comparative law through the use of market pricing technology, the Jinzhou Cannes housing project the price competitiveness strategy, including the price of design, implementation and amendment of the adjustment on the final pricing strategy to the implementation of the relevant recommendations. Finally, recommendations and suggestions are made to "Wanda the city of beauty" project, regarding the implementation of the pricing strategy based on customer value theory, involving reinforcing the project cost management, cultivating customer oriented value among staff members, making fully use of modern management methods and marketing strategies, as well as training high level sales force.