Marketing Strategy Study Of Individual Broadband In Luohe Network Corporation

Telecommunication market develops rapidly in china. Monopolization in telecom field has been broken after reformation and reconstruction. The individual broadband operation in luohe Network communication Corporation faces unprecedented challenge.This essay analyzes macroscopically and microcosmic environment in luohe telecom market by the way of marketing management. we also make concrete analysis about the costumer's age, profession, income and good etc. by marketing research. We confirm that the individual broad consumer is our goal user. And we advance the marketing strategy of goal user. We think Luohe network Communication Corporation should build diversified broadband product and improve broadband service level. We also should take flexible price strategy and perform integrated advertising. Next we will enhance the effect comment about broadband advertisement promotion, improve the diathesis and positivity of agents, and widen marketing channels. We also will enhance the effect analysis and process inspect about broadband development strategy, infect check system. We also use five-force model and SWOT method to sum up the challenge and opportunity that luohe network communication corporation has been faced in broadband market We bring forward our advance about the broadband promotion strategy of luohe Network communication Corporation.