Research On Strategy Of Competition Of TaTung Gear Group.LTD

At present, China's auto industry has risen rapidly, from auto-- producing is motor power forward, and its components and parts industry, although the good development momentum, but compared with the development of the automobile industry is relatively backward, and has seriously affected the development of China's auto industry, which auto parts industry for the development of enormous challenge.This paper is the auto parts industry in the current development trend, the Shanxi Datong Gear Group Limited Liability Company (hereinafter referred to Da gear) for the development of competitive strategy to analyse and explore. Firstly, Tatung Gear Group makes the basic situation, a competitive strategy on four basic theory, and a brief evaluation of the theory, then Datong gear of internal and external factors related to the use of the theory analysis, came out with Da Gear Group facing the external opportunities and threats, which have their own advantages and disadvantages.Swot comprehensive evaluation method used, the integration of these advantages and disadvantages of internal and external opportunities and threats, made in the leading products in Da gear gearbox and the engine car gear were on the operation of the production of low-cost implementation of the strategy and product differentiation strategy. Use of dynamic capabilities of the relevant knowledge of product differentiation and low-cost strategy in the gear is how to implement and control, in order to enable the strategic objectives of the gear can be smoothly achieved...