Research On The Construction Of Xi'an Tourism Industry Cluster Based On The Industrial Chain

As a kind of regional development strategy, tourism industry cluster has an important role on promoting the competitiveness of tourism. Xi'an is a famous cultural city in the world as well as an important tourist destination at any level, so it is listed by the local governments as a mainstay industry. However, in recently years, the gap of the tourism competitiveness between Xi'an and other famous tourist cities hasn't only closed, but is enlarging, revealing the weakness of competitiveness of Xi'an. In terms of tourism industrial chain, the thesis is trying to construct Xi'an tourism industry cluster to provide an alternative strategy to promote the competitiveness of Xi'an tourism and make Xi'an tourism industry to develop faster.Firstly, the thesis compares and analyzes the present situation of domestic and foreign researches on tourism industry chain and tourism industry cluster, then clarifies the differences and internal relationship of two concepts, thus establishing the theoretical foundation for constructing the tourism industry cluster in terms of industry chain; Secondly, the paper calculates the concentrative degree of tourism industry and the competitiveness of tourism by the way of quantitative analysis. Moreover, the relativity of two concepts has been analyzed. The conclusion is that to construct Xi'an tourism industry cluster is the way to promote the competitiveness of tourism; Thirdly, the thesis clarifies the feasibility of constructing tourism industry cluster in Xi'an by analyzing the present situation of tourism development and some problems of Xi'an tourism, and the present situation and trend of development of tourism cluster in Xi'an. Meanwhile, the paper puts forwards the way of constructing tourism industry clusters of five priority-development tourism regions in Xi'an; At last, the thesis studies the typical Qujiang District in Xi'an as a case, including analyzing the inner structure of its tourism industry chain and constructing tourism industry cluster in Qujiang based on the support function of tourism industry chain to tourism industry cluster, what's more, the paper makes some suggestions on how to develop tourism industry cluster in Qujiang District.