Research On The Brand Management Model Of CNC

The foundation of a brand should meet the requirement of competition and can be used to identify the product or service for certain seller. After the foundation, the focus of the market-competition transfers from the production-competition to brand-competition. Nowadays, it has entered the time of global brand-competition. During so many years competition, brand has been growing important in domestic telecom area. In front with the coming 3G market and the upgrading telecom market, how to convert from technology and product to brand company and make profit, has become the key problem for telecom operator. As the mainstream leader, CNC has many problems in Brand Management, which results in its slow development and lack of captivity. How to improve the brand-competition through a series of reformation has become the focus for CNC.Through the analysis of connective research and the problem in CNC, this essay puts forward the key point is to establish a set of brand management modal, which is drawn from the advanced experience. There are mainly three parts in this essay. Firstly, briefly summarizes the research papers and finds the existing problems, and then, comes up with the presupposition. Secondly, starting with the connection between enterprise brand, operation brand and consumption brand, this part analyzes the status quo of brand management in CNC, and also through the comparison with other advanced telecom operators, gets the conclusion that conceiving brand is the best way to solve problems. Besides, this part will also analyze its feasibility form three aspects: theory, economy and environment. Finally, starting with the design project, this parts conceives a set of scientific brand management modal, which means guiding by the BIR brand management, applies kinds of modal together. Through this application, it will help solve many brand management problems in CNC, and improve its brand competition.According to the analysis of theories, comparisons and demonstrations, this essay creatively advances the new ideology that it should set up the brand management modal from two aspects, that is strategy and tactics. The significance of this essay is that it can consummate the theory of brand management, emphasize its importance, depict a perfect modal for CNC, and help solve the existing problems.