The Competitive Strategy Research Of Northwest Aluminium Fabrication Branch Of Aluminium Corporation Of China Limited

Aluminium and its aluminium material is the second large metal materials in the world whose consumptive amount is only inferior to the steel, is widely applied in various domains of national economy, becomes the important basic material developing national economy and improving the people's matter culture living standard. Since Reform and Opening-up, the aluminium consumption has presented fast growth along with the continuous growth of economy, the aluminium processing industry has also been great progress and rapid development under market demand's driving, China has become the largest aluminium material producer in the world. Although our country aluminium processing industry's productivity is large, in the industry enterprise quantity is numerous, the scale is small, the industrial centralization is bad, the productivity existes obvious structural surplus, the market competition is very drastic. Northwest Aluminium Fabrication Branch of Alminium Corporation of China Limited is one which of three comprehensive aluminium processing industries our country established at the earliest, in recent years its appearance has had the huge change through the continual reform, but was still facing keen competition and stern situation. How to face the crisis, to cope with the challenge, is most urgent task facing the company.The article take the enterprise strategy and the market competition theory as the foundation, utilize strategy management method, according to the aluminium processing industry conditions and practical situation of Northwest Aluminium Fabrication Branch of Alminium Corporation of China Limited, study its competitive strategy, to establish its the long-lasting competing advantages and boost up its competing power. The object that the article studies, Northwest Aluminium Fabrication Branch of Alminium Corporation of China Limited, has the external environment and the internal condition has many similarities with other state-owned businesses. The article hoped through studies this enterprise's competitive strategy, both can play the positive promotion effect to itself development and stablility, and can has some enlightenment to other state-owned businesses similar to Northwest Aluminium Fabrication Branch of Alminium Corporation of China Limited, while it can be for competion of the aluminium processing industry reference.