Study Of Database Marketing For ShenZhen Shenyi Shoes Co,Ltd

Database Marketing is one of Edge disciplines which first be treated as science which have some art-component. It has two Basis disciplines, one is information technology,another is marketing. Fundamental operation process of database marketing is to create Database of Marketing. Application of data mining in conomy is information making policy and economic management ,which are forward position studying directions.After nearly 20 years of rapid development,China has become a well-known footwear producing country. With abundant raw material resources,Competitive labor costs and more complete production chain,As well as domestic market demand continues to expand,which is the important factors for China's shoe-making industry to maintain rapid and stable development .Shenyi is now at women footwear market which is a great potential for the broad market ,Chinese women huge population base guarantee of this huge market capacity,With the increase in female income, consumer-scale escalation and Advancement of social position,women footwear show significant growth in the market,With international competition of the women Footwear,the competition in the market is not only the focus of goods,and more emphasis on service, cultural, and enjoy .By analyzing the current situation of marketing management, demonstrated that the need for the establishment of a database marketing is Necessity and Feasibility,in the process of advancing for Information management company ,Management personnel face with a rich past, the amount of data,but they lack of knowledge and be difficult to face the embarrassing situation of decision-making ,Proposed database marketing and new ideas to The corresponding analytical methods ,Demonstrate The establishment of data marketing strategy, design method of the establishment and Marketing System Framework of a database,beside above ,to Related sales forecasts and Mining customer resource value,Programme is be Proposed.In practice,as to launching of Database marketing programme ,use the data they have had to do some analysising of results which from Customer Value mining ,Marketing staff can obtain information of that and Transfor into knowledge,Use knowledge to get Strategy which can help to take action,which Reflect that Database marketing have the commercial value to the enterprise,This is also the purpose of the paper.