Competitive Strategy For Jiangmen Electrochemistry Co. Ltd

"Do the right things" will be though of at first in management of company, and then they think of "do things rightly". "Do the right things" means strategy. Facing the intense situation of global economy and changing in science and technology, strategy management is more and more important to company's survive and development. Every company is facing many opportunities and threats in the more and more intense market. It has been the key factor of success of a company how to make good use of its opportunities and favorable advantages, to avoid threats and overcome its disadvantages. However, the basic theory and method of competitive strategy is considered to guide series of corporation's strategic activities to be developed efficiently.On the basis of the present situation that Jiangmen Electrochemistry Corporation Limited is facing , this paper intends to seek a reasonable competitive strategy for the corporation with the theory of competitive strategy. The main content includes: the analysis of the general environment, the analysis of the Chlorin-alkali's industry environment according to "Five Forces Model" and competitive environment, identifying opportunities and thread of the company facing; analyzing the internal environment of the company according to "value chain theory", finding out the advantages and disadvantages of the corporation and discussing possible competitive strategies. And the conclusion is: the suitable competitive strategy for the company is cost leadership integrated in Zhujiang Delta. And, some suggestion is put forward about what strategic actions should be adopted. It includes: enlarging the producing scale, occupying rapidly the quotient of the market, enhancing the entry rampart in lower price, establishing effective training and prompting system, establishing simple and effective information system. Finally, to ensure the implementing of the strategy effectively, strategic performance measurement and strategic control system are constructed in this paper. The performance measurement includes: financial measures, customer measures, internal-business-process measures, learning and growth measures, safety and environmental protection measures. The control system includes: prevention control, check-up control, irregularity control.