Research On Large Customer Satisfaction Evaluation Of Daqing Branch Netcom

In recent years, China's telecommunications industry after years of rapid development has been a seller's market into a buyer's market, in a relatively saturated market. At the same time, countries in recent years to break the monopoly of the telecommunications industry, the introduction of competition, the original split a number of enterprise restructuring, have set up a number of telecommunications operators, the market is fiercely competitive. In such circumstances, how to "customer satisfaction" as the center to organize production and business activities of enterprises, know your customer, especially in big enterprises, the marketing performance of the authorized level of satisfaction rating, identify weaknesses and improve competitiveness are all very Important issues. Based on the background and the topics on the status quo at home and abroad on the basis of specific topics of the papers the necessity and importance of customer satisfaction on the related concepts to major clients for research, construction of a large customer satisfaction rating targets System, Including corporate image, attitude and quality of service, communication quality and communication value of five broad categories of indicators and visibility, and so on 21 individual indicators, has given a big customer satisfaction evaluation programme, the establishment of a satisfactory evaluation model. Daqing City in the main districts and counties conducted a questionnaire survey on the basis of the Daqing branch of the China Netcom customer satisfaction assessment, Based on the results of the survey, drawn Daqing branch of the China Netcom customer satisfaction in the corporate image, attitude and quality of service, communication quality, the value of communication, such as the advantages and disadvantages, And Daqing City in the communications market of large telecommunications carriers to compare customer satisfaction research, analysis of market competition in the advantages and disadvantages, ultimately gives the Daqing branch Netcom further enhance the customer satisfaction of the relevant recommendations.