Study On The Establishment Of Virtual Community Of Electronic Commerce Website

With the rapid development of the information technology, network broke the economic entities functioning in the real world. It forms another economic operation mechanism in the virtual world. The costs of operating and maintenance virtual community greatly narrow the profit. It is not same that the virtual communities help to the different types of e-commerce sites. The virtual community can not achieve the key number so that less scale of network is a worse choice produced negative feedback effect. Then, the main website development is impacted. Due to the different types of e-commerce sites, virtual communities play a role in varying degrees. Thus, it is so important that Correlation Analysis between the types of e-commerce sites and virtual community.Previous scholars on the study of virtual communities more focused on the field of sociology and communication. For example, compare the virtual community and traditional communities; interpersonal relationships, communication and how to form community awareness in virtual communities. Business applications in this area are little.Because of the definition and classification of domestic and foreign scholars on e-commerce and virtual community, from the network of economic point, the paper analysis the virtual community impacted of the Internet products and loyalty. And on the basis of the authoritative reference, this paperthe proposed classification of e-commerce model.The characteristics of BBS, blog and message boards, chat-room virtual community is compared.From the perspective of types of e-commerce sites, Through the Correlation Analysis found that online trading platform and their sub-class B2B, B2C, C2C types of sites suitable for the establishment of virtual communities, online Trade support services are not provided for the establishment of virtual communities. Through the Chi-square analysis found the development of the viutual community of different types e-commerce sites will be affected by the types of sites. Through the Vector similarity method and Correlation Analysis of the development of the virtual community and various types of e-commerce sites, finding the significant differences between virtual communities development of the different types of Web site.Vector similarity method, a new method for the choice of the virtual community of EC site, is put forward based on the definition of the vector similarity. The choice flowchart and realization steps are introduced in detail. The method is simple in implementation, has high operability and accuracy.Finally, it should be consider cautiously that BBS / blog / bulletin board of on-line trading support services provider Website should be established; I recommend that B2C website establish BBS virtual community; B2B sites proposed establish BBS virtual community or the same time establish BBS and blog; C2C website establish BBS virtual communityor at the same time establish BBS and instant chat virtual community; The development of the BBS / blog / bulletin board built by different types of sites impact variably on the development of the site.