The Marketing Positioning Tactics Research Of Yili Liquid State Milk

Along with advance in technology and economic society's development, on one hand the media detonation advanced nearly the consumer the region which is at a loss how to proceed, many professions exist supply exceed demand, the product homogenization degree high situation; On the other hand, people's living standard gradually is also enhancing, people in purchase commodity time, is not only to meet the material aspect need, but also has the top level pursue, psychological demand satisfying with individual value realization. This causes the marketing to locate in the market marketing essential, is playing more and more vital role.In recent years, because national policy's support and the positive initiative vigorously, the dairy products already became in the people daily life one kind of important populace nutritious foods, is most popular by the liquid state milk's expense, its competition is also most intense. In the modern market marketing, the marketing locates in the liquid state milk profession market marketing appears essential, and is playing the crucial role.The article elaborated development and the competition situation of the liquid state milk market since 2000, has forecast the next near ten year our country liquid state milk demand situation, used market marketing study marketing localization correlation theories, has conducted the massive investigation and study and reads the literature material, locates two aspects from the strategic localization and tactic , objective analysis Yili liquid state milk product marketing localization and marketing localization strategy execution, through locates successful and place of the defeat research to its marketing,how was clear about the enterprise to carry on the marketing localization in the intense market competition, how should carry out the marketing activity in the marketing localization foundation, Should follow should the marketing localization principle, how carry out the localization strategy. The article studies in above in the foundation, had pointed out in enterprise's marketing activity, the marketing localization is important, the marketing localization strategy's execution is similarly important, If does not have the powerful execution, the good localization also can only be the castle in the air, is an armchair strategist. Finally the article put forward the proposal to the Ely liquid state milk's marketing strategy execution, hoped that can provide to Our country Liquid state Milk Enterprise's marketing localization may profit from the place, hoped that Ely can walk in market competition China and Vietnam is farther.