The Service Marketing Strategy On China Southern Airlines Co., Ltd

In recent years, many scholars and entrepreneurs have recognized that the services marketing management is very important for a corporation to obtain its consumer loyalty and win competitive advantages; they put forward many theories and concepts about services marketing management. The airline corporation is the service-oriented company, its product is transportation service, but in the face of the vehement marketing competition, many Chinese airline corporations also adopt traditional commercial marketing, emphasize particularly on price and party passers. This thesis take China Southern airlines corporation as disquisition object, to analyze its problem in the service marketing management, indicate that is necessary to reform the marketing management, and integrate the service marketing 7P's theories, by centering on the topic that how to improve the managing effect and benefit, discourse upon the Market orientation, Product, Price, Place Promotion ,People, Process, Physical Evidence, indicate the service marketing strategy for China Southern Airlines Co., Ltd.