Marketing Problems And Solutions For Building Aluminum Doors And Windows

As early as the 1930s,in Europe,United States and other advanced industrial countries have begun trial production or applications of aluminum windows and doors. After World War II,because of advances in technology and the system's development of aluminum industry,aluminum doors and windows and walls to be a wealth of construction materials,thus making it became the most extensive application of a metallic material outside the steel industry. And China's reform and opening up is from the 20th century the late 1970s and the mid-1980s,Aluminum has introduced from abroad and developed following the steel,wood windows and doors. As a new generation of non-metallic metal,with its outstanding and unique performance to benefit the peopleAs China's economy as a whole continued rapid development,there will be a good market demand and great potential for development,the Chinese aluminum doors and windows market now has become the world's largest market. However,the industries and worldwide enterprises with aluminum doors and windows have joined to the Chinese market,so the market competition will be fierce unprecedented. How to deal with changes in the external environment and to distinguish its own advantages and disadvantages will bring great opportunities and challenges. Clearly the existing problems of the current marketing,formulate corresponding survival and development of marketing strategy, resulting in fierce competition in the market in an invincible position. This paper related to this study will undoubtedly have a very important practical significanceIn this paper,aluminum doors and windows of the industry in China's development and market conditions were analyzed,followed papers from the product strategy, pricing, promotion strategy,channel strategy,and other aspects of analysis,which pointed out that industry in marketing the issue And analysis of the causes of these problems,which found that the crux of the problem. Finally,aluminum doors and windows industry in China's actual conditions,the use of marketing strategies,product strategy,pricing,promotion strategy,channel strategy,brand strategy and other aspects of analysis,the idea of seeking solutions to problems and direction,combined with business-case Staples of the operation of the specific comments and suggestions. And on this basis,some management issues a preliminary study of the marketing.From the theoretical foundation to marketing,combined my personal experiences with a representative of the corporate ropes and the operation of the relevant information, have made a more in-depth analysis for aluminum doors and windows of the entire industry marketing problems,to made a operational measures,and then developing a certain reference value for the aluminum doors and windows of the industry's marketing strategy.