Research On Enhancing Brand Strategy Of Yinbao Co. Based On The Origin Of Country Image

Compared Shuanghui, Yurun the meat processing enterprises leader of a group, Yinbao indeed still a little brother has just started. None but they are faced with a common reality: how an increasingly competitive market situation, be able to survive and grow in this reality. The more resources an invisible, it was more difficult to understand competitors, to buy, copy or replace it with a more competitive edge on sustainability. The brand is an indispensable core resources for competition. Enterprise development and brand building to reflect the essence of which is the operator with the concept of vision. A measure of the success of the brand logo in the final analysis, is in fact in the face of many commodities, which allows consumers to identify, and to identify the difference. With the development of the times and changes in market conditions, business development and brand-building following a new trend: from a simple emphasis on product quality objective to focus on product quality and perception of the brand experience; continued beyond advertising, Institute of Integrated Marketing Communication (IMC) and word-of-mouth Create a brand; from the focus of international attention to the localization and globalization thinking, and so on.This article first analyzes the domestic and foreign meat market prices, especially for the domestic industry competition and market demand for in-depth research, at the same time on foreign agricultural products (including meat) with the relevant provisions of the quality of science and so on, pig To carry out more systematically to collect and aggregate to enable Yinbao like this with a certain level of well-known local meat processing industry at home and abroad are able to understand the characteristics and development trends, analysis and grasp the favorable terms, the rational use of Domestic and foreign resources by the local marketing focus to create a global brand. Through the analysis of the data to determine (pig) meat products in China's life cycle (PLC) for the growth phase on the basis of efforts to study the use of the marketing of brand theory, Yinbao brand-building and issues of the status quo An objective and in-depth analysis and research, found that the company's development problems, such as the origin of the image of the depth of the excavation molding and not enough on marketing the concept to improve and upgrade (the ideal design and implementation of the reality of conflicts and contradictions on the crux of the matter be Analysis and improvement), for which the product life cycle and positioning to be taken by the corresponding brand marketing strategy, and so on, and to learn from domestic and foreign companies and the creation of brand management experience on the basis of the design in line with the Bank of the actual business of the company Brand management ideas and measures. In this paper, learning to follow, study and explore the principles, theory and practice in the close-knit, based on the use of theoretical research, case studies and comparative study of other methods.