A Study Of Apparel Buyers In The Domestic Brands About The Operation Of The Functions

Chinese buyers in the garment industry as an emerging profession, which the industry received more attention. At the same time, the efficient operation of the functions of the buyer behind the career is important to establish themselves as brand development. In recent years, foreign fashion brands into the Chinese market, and show a strong competitive advantage. Especially ,the successful operations how these brands to use the buyers are the focus on the industry. There is no doubt to bring a lot of inspiration on our domestic brands. This article mainly introduces the buyer in the company and the functions of the operating mechanism. I discussed the reasons for the difference between the Chinese buyer and the foreign buyer through domestic and foreign buyers describe the state of professional development. It is necessary to analyze some of the errors in the buyer's understanding in our domestic garment enterprises. The focus is on the apparel brands how to carry out the functions of the operation to discuss. Through relevant case studies to explore the supply of products in different segments of buyers operating methods in order to achieve reasonable application of the functions of apparel buyers and ascertain the brand in the buyer's role accurately. As well as the formation of a formal system Development of the brand has some reference value to the domestic apparel buyer.