The Study On Development Strategy Of Hangu Saltworks

The viewpoint on scientific development explicited in the 17th National Congress of the Party is the basic guiding ideology for China's social economy in the future and the concept of circulating economy, energy-saving and discharging-recluction has gone deep into the hearts of the people.Hangu Saltworks is a large-scale seasalt enterprise in the north of our country.As its leading product,salt is the basic product involved in the"civil use and industrial reguirement",it has been under the strict control and supervision of the government for a long time and the enterprise has never confronted the market really in regard of production,transportation and marketing.With progresive perfection of the market economy system of our country,partically he location of Hangu Saltwors-Tianjin Binhai New Area,has been listed in the overall development strategic plan of the nation,and Hangu Saltworks is meeting an unprecedented developing opportunity .So it has been a very urgent and important task to regulate and perfect the developing strategy of the enterprise ,raise up competition ability of the enterprise in the market and realize its development with a high speed and high efficiency.In this paper,the present developing situation and the environment of Hangu Saltworks is deeply researched.The background and necessity of launching the study of developing strategy is analysed.The theoretical basis of launching strategic study is put forward.In this thesis,developing environment of Hangu Saltworks has been analysed,the salt market at home and aboard has been investigated and the National administrative policy to salt industry and the site superiority Hangu Saltworks Possesses is analysed.Meanwhile,the resources condition of Hangu Saltworks is annalysed,both basic resources conditions the enterprise possesses and market managerial capacity are investigated. Strategic target of development of Hangu Saltworks is studied. Superiority and inferiority conditions Hangu saltwork confronts at present is comprehensively analyzed, the historic opportunity the enterprise is faced with is analyzed, and the developing destination of Hangu Saltworks are put forward. Moreover, The practical route on the developing strategy of Hangu Saltworks is studied, and the conformity plan on the saltfilds resources, by-product scheme, method of figuring the competitive superiority of the enterprise and selection of the practical route of strategic destination are all suggested.