Research On Method Of Cole Competitive Power Building Of Shelter Based On Composed Strategic Model

Along with more intense competition,changing customers' needs and rapid developing technology,the corporations are facing with more and more challenges. Lots of theoretical study and practical research indicate that the application of strategic management and market analysis can help the companies identify the management defects that will influence their operation and development.It can also provide the enterprises with a high standard of management programmes and help them obtain competitive advantages continuously so that these enterprises can get a sustaining development for a long time.This paper is providing a set of specific methods and tools for enterprises to engage in strategic management,market analysis,business selection,marketing strategy and building of corporate culture by introducing those practical models and methods such as the SWOT analysis,the Boston matrix,the option of marketing strategy and the building of enterprise culture,together with other related theories.It is hoped that the research in this paper is able to provide some instructional ideas and practice ways for enterprises' development and pave the way for others' further studies.