Research On The Marketing Strategy Of China Tie Tong Fujian Branch

The current trends in the development of the telecommunications industry is that , mobile communications replacing fixed network communications, data services replacing voice transaction, intensive industry heterogeneous competition , the phenomenon that increased transaction without increased profit in traditional fixed-line business is more obvious. In the face of the new trends of telecommunications market, how to make use of the industry's development trend and seize market opportunities is an interesting problem. In my thesis, I'm more concerned on Fujian CTT. At first, I tried to get an objective analysis on Fujian CTT for its advantages and disadvantages and understanding of the main problems. Then I will discuss Fujian CTT how to adjust business ideas and improve operational efficiency to get rid of current operating predicament. Because many brother companies facing similar internal and external environment as Fujian CTT, my analysis and conclusions in the thesis are not only valuable for the formulation and practice of marketing strategy in for Fujian CTT, but also other province branches of China TieTong as well as domestic carriers. In the face of changes in the external environment and the current marketing status that is not desirable, how Fujian CTT conducts market subdivision, choose a target market and locate its position is the main subject of my thesis. I will also develop the next three years marketing strategy for Fujian CTT, and then have an in-depth discussion on some problems during the implementation of marketing strategy and how to control the execution of marketing strategy. My conclusion is that Fujian CTT should incorporate its own conditions, make the major high-value customers and business users as two main market segments target market. At the same time, Fujian CTT should developing broadband services and new businesses vigorously, through the difference between provision method of business and service, implementing differential focusing strategy focusing to provide high quality products and services to the subdivided market so as to gain operating efficiency.