A Study On The Developing Strategy Of Shishi Electric Power Affiliation Company

Based on the strategy theory and combined with the real situation of Shishi Electric Power Affiliation Company, this thesis analyze company's developing problem by using PEST model, Porter's 5 forces model, stakeholder analysis method, and SWOT model. Firstly, the thesis analyzed the opportunity and thread existing in Shishi Electric Power Affiliation Company's external environment, advantage and weak existing in the company's internal environment. Secondly, from the strategic perspective, the thesis searched the company's developing direction and figured out the developing strategy and application plan that fit in with the environment faced by the company. The research finding suggested that Shishi Electric Power Affiliation Company should adapted excellent service (differentiation) strategy. In order to put this strategy into practice, the company should modifying organizational structure, optimizing electric power net, financing capital, developing human resources, and building quick response customer service system. The author hopes this study will provide the theoretical and practice guide line for the development of the company. Meanwhile, the author also hope other city's electric power companies will also get some benefits from this research.