The Development Statistical Analysis And Study Of Optimized Strategy Of Yunnan Province International Tourism

Since 1990's, the international tourism has been developed rapidly in Yunnan. In 1999,the number of tourists to Yunnan from abroad topped about one million for the first time,the rate of increment reaches as high as 36.66 present. The international tourism foreign exchange earnings achieved 350,000,000 US dollars, which meaned the international tourism in Yunnan has stepped into a new stage. In the new century, the tourism become the pillar industry of the Yunnan province,and the tourism development has been faced new opportunities and the challenges.But started from 1997, the Yunnan international tourism industry development presented the unstable situation. On the one hand, from the traveling population and income aspect weighing, Yunnan had the share which occupied in China has a reductional tendency ; On the other hand, the international tourists in 1998, 2000 and 2003 all appeared the negative growth.These didn't conform to Yunnan international tourism anticipated status.In addition, the tourist low revisit rate reflected some unreasonable factor.In the new century ,tourism development has displayed a series of characteristic. The tourism market condition , recognization and the appraisal of people all had the fundamental changed. The limiting factors of tourism development were dual restraints of the resources and the market,not only resources. The tourism supply-demand relation changed the structure from the quantity contradictory to the structure contradictory.Not only the tourism development needs to take its quantity the increase, more importantly its qualitative leap.As an important way of promoting the development of tourism, the optimization of tour industrial structure is not only seek the dynamic equilibrium and homony of tourism industry, but to upgrade the tourism industrial structureim proving the ability of structure converging and transformation so as to promote efficiency and sustainable development of regional tourism industry.The paper utilized the regional economics, the tourism, the tourist economics and the marketing correlation theories, adopted methods that utilized the theoretical analysis, the system analysis and the comparative analysis, taked the Yunnan Province international traveling as the object of study. It carried on the statistical analysis to the present Yunnan Province international tourism development situation,and carried on the comparison with the entire China's average level. It separated out time structure, the spatial structure, the consumption pattern and the location of tourism life cycle of Yunnan international tourism. On the crosswise, it drawed the relatively objective conclusion, and seeked its superiorities and the main limiting factors.Then it has pointed its elasticity of demand condition, specialized degree, structure benefit, then makes a quantitative statistical analysis of the Yunnan international tourism, and inquired into the basic reasons. Thus it penetrated and stressed its contradictory, and proposed optimized strategy and suggestion.It achieved pursuit of the system organic coordination ,and promoted mutually so as to achieve comprehensive development of Yunnan internatonal tourism.