Research On Service Marketing Strategies Of China's IT Training Industry

Our country's IT(information technology) training has been the sunrise industry for the past several years.Because the IT training has the characteristic that the demand to be huge and the market competition to be intense,the market marketing becomes involving the IT training enterprise's major event.Looks over the IT training enterprise's marketing strategy,either the marketing strategy is unitary,or is all kinds,that cannot meet the market competition need well mostly. Therefore,research service marketing strategy that adapts our country's IT training industry to sharpen Our country IT Training Enterprise's marketing ability have the vital practical significance.In the research,that IT training was discovered existence many questions,for instance,the IT profession competition is not standard, the method is unitary,the product mix is unitary,the risk is big,has not formed the brand effect,the overseas training brand occupied the mainstream,the material and teachers are backward,the enterprise size is small,the management level to be low,lacks the strategy and so on, these questions already became the IT training development the bottleneck, This article propose the countermeasure to suggest according to the above, including in IT training profession marketing strategic conformity brand strategy,special permission alliance strategy and service marketing strategy conformity.This article's topic relates closively reality,carry on the discussion deeply to the question that our country's IT training profession was faced currently,and conducted the research to marketing environment and the marketing way of our country's IT training profession.In the foundation of analyzing our country's IT training market demand and the competition pattern,has analyzed marketing factor of Our country's IT Training Enterprise marketing strategy emphatically, and proposes the combination of IT training marketing strategy.It Has promulgated that our country's IT training profession developed from the different level marketing to the service marketing,and elaborated the inevitability that service marketing regard to the IT vocational education,attempts to guide that our country's IT training profession make forward to to the correct marketing gate.Through to the IT market marketing strategy's key inspection and the concrete marketing example's analysis about Beijing Aptech Beida Jade Bird Information Technology Co.,Ltd(BDQN APTECH),has studied the IT training concrete marketing strategy utilization from the service marketing combination's angle about the BDQN APTECH.From the service marketing angle,research to the marketing strategy on IT training market amond BDQN APTECH,NIIT,and Qinghua Wan Bo.Finally,proposed the competition strategy in BDQN APTECH's IT training market,face new competition pattern,and proposed BDQN APTECH's IT training service marketing strategy improvement countermeasure and the rationalization proposal directly and indirectly.The primary coverage and the viewpoint are as follows:Chapter 1:The first chapter mainly elaborated the article'a research the background and significance,related literature summary and so on.Chapter 2:The second chapter Mainly analyzes the market present situation and the market demand about our country's IT trainning from industry level,as well as future development direction,selective analysis the marketing condition about our country'a IT training market;Simultaneously analyzes the competition pattern and the trend of development of IT trainning market.Chapter 3:The third chapter Analyzes the BDQN APTECH's marketing strategy evolution and IT training market competition strategy;and analysis BDQN APTECH's IT trainning marketing strategy on trainning market situation and the characteristic,and research market marketing strategy to major competitor both the NIIT Corporation and Qinghua Wan bo company.Chapter 4:The forth chapter Main discussed,under new competition pattern,IT trainning market marketing strategy,and in the foundation of BDQN APTECH's IT trainning market SWOT's analysis,puts forward the optimized proposal of market marketing strategy.Conclusion:summary the whole article's main points and main research results.This article research results have the guiding sense theoretically to the development of our country's IT training profession,on the foundation that summary analysis the researched results,tunion the practice applies specifically it to the marketing management of the training profession,and it has the relatively strong feasibility and the feasibility.