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Development Strategy Research Of Bank Card Acceptance Market Of Guangdong

Posted on:2009-03-06Degree:MasterType:Thesis
Country:ChinaCandidate:J J KongFull Text:PDF
GTID:2189360272955362Subject:Business management
Abstract/Summary:PDF Full Text Request
With more than 10 years' development, the Guangdong bankcard industry has been becoming more and more matured, and many indicators excelled the other counterparts of our country. Unfortunately, the problem of merchants' development stands in our way when we want to further improve the industry's competitiveness and profitability. To solve this problem and optimize the bankcard acceptance environment are of important significance regarding Guangdong bank card industry's development.The thesis regarded bank card acceptance market of China as a study object for the first time. Based on the theory of industry value chain and two-sided market, from the opinion of Guangdong CUP, the author used methods of comparable analysis and experience summarizes, analyzed the characteristics of acceptance market and current problem from related segments. So, the development strategies have been proposed. The author also put the development strategies into practice to verify their validity.First, according to the characteristics of bank card industry of Guangdong, the author divided the industry value chains into five segments such as equipment supplier, issue market, bank card organization, and the specialization service organization and acceptance market. Whit the guidance of theoretical research and contrasts with VISA and MasterCard, the author analyzed the acceptance market in details through the aspect of structure and value. Five problems have been disclosed, including 'The traditional market tends to be saturated', 'Pricing mechanism existence flaw' and so on.Second, the author contrasted the major parts of acceptance market in bank card with that of VISA and MasterCard, summarized its successful experience so as to set up the foundation of proposing the development strategy, including 'Further development ISO organizations' , 'Consummates the pricing mechanism', 'Perform innovation in many aspects' and so on.At last, along with the conclusion based on what has been analyzing above and working experience. The author proposed the development strategies for the purpose of resolving the question existed in acceptance market and promoting the bank card industry development. The development strategies including " Making industry support policy, Building good environment for industrial development ", "Set up ISO system, promotes ISO", "Consummates the fixed price mechanism and reforms income distribution system", "Service innovation in many aspects" and so on.
Keywords/Search Tags:Industry Value Chain, two-sided markets, Bank card acceptance market, Development Strategy
PDF Full Text Request
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