Analysis On Source Of Tourists Market Composition Structure Of Eco-tourism In Golden Weeks In GuNiuJiang Nature Reserve (ShiTai)

GuNiuJiang nature reserve,which was approved to promote to national nature reserve by the State Council in 1988,is in Shitai county and Qi county.It is adjacent to the world-famous resort of Huangshan Mountain and adjacent the Buddhist holy places,and was called "West Huangshan" in the past.There are favorable natural conditions,species richnes sand ecosystem integrity in GuNiuJiang nature reserve that whith a typical type of vegetation and regional representation.It plays an active role in resource protection,scientific research,teaching practice,eco-tourism and species breeding at present.This paper with the questionnaire survey method had surveyed the situation of tourist resources during golden week about the main attractions of GuNiuJiang,including tourists' sex,gender,age,culture, occupation,income,tourism purposes and so on.It understood the tourists sources market structure of GuNiuJiang,statistical analysised the law of GuNiuJiang tourist sources structure,and Suggested that Tourism Marketing Strategy which satisfide the needs of different groups,all of these make a theoretical foundation for GuNiuJiang futural tourism development and positioning,and all of these better promote the local tourism industry and tourism economy healthy and stable development. Analysis results:(1)Domestic tourists have absolute advantage in the GuNiuJiang nature reserve tourist sources market(Occuping the total tourist 95%), but the domestic tourists concentrate in the periphery provinces aswell as the economical developed coast provinces which borders on Anhui province(Occuping the total tourist 87.2%).This indicated that it is the main guest source area of GuNiuJiang nature reserve to the periphery provinces as well as the economical developed coast provinces which borders on Anhui province.(2) It takes the high school above the school reeordbusiness management personnel,the specialized technical personnel,the staff member and the student as a main body of the tourist constitutes of GuNiuJiang nature reserve(Occuping above50%),The age constitution is most centralized by 15-65 year old of agesection(95.6%).The income constitution(month income in 1000-2500 Yuan) is most centralized by the income,Occuping the total tourist 56.52%,Above the data reflected the characteristic of local tourist constitutes that is obvious popularity, middle age and youth,medium and high income.(3) The tourists' traveling likes,traveling place choice and behavior characteristic:The natural ecology traveling groups and family(Occuping tourist total 75.6%) are tourist's composition characteristic in GuNiuJiang nature reserve.The traveling sightseeing is a primary factor of the tourists' traveling activity behavior level distribution,which Occupied the tourist total 48%.Above the data reflected that when tourists choose this area as their traveling destination,they will take that wether they have the certain leisure time or not as their traveling decision-makingan important referencefactor.(4) In GuNiuJiang nature reserve,tourists who stayed there one day occupied tourist total 65.8%.Tourists in this local overall consumption level is between 500-1500 Yuan(Occuping tourist tota156.4%).Above the phenomenon reflected the tourist has not formed the profound impression to this local scenic spot.