The Research On Displaying Art For Brand Menswear

Although Clothing display is an emerging industry in China. But in recent years the importance of clothing display in apparel brand development is being more and more recognized by the clothing enterprises, and gradually is applied in the terminal Sales. The past clothing display as a marketing technology applications. But in attention economy era of such an intense brand competition, clothing display enhance brand image of brand enterprises, increase product sales, increase the value-added products, as a visual marketing strategy. Clothing display enhance product competitiveness for the clothing brand , under the new situation clothing display become apparel brand of a new marketing strategy.Now the level of the domestic brand menswear display is slightly lower than women's clothing brand display, dull, boring. The domestic brand menswear display is relatively immature so that the domestic brand menswear development is great crisis. Menswear display knowledge is a lack of the systems of theory and practice guidance, the research on displaying art for brand menswear, to provide the theoretical basis reference for domestic brand menswear display, help menswear enterprises to master the characteristics and laws of menswear display and use a reasonable brand menswear display manner and method. As a prerequisite the research on menswear market in Shanghai,Hangzhou,the papers written on the basis of Accessing to a large number of relevant documents. From the start the importance of clothing display, Analysis of the key following aspects of the problem: the relationship between menswear brand development and display,the analysis of menswear brand display method,the color management of menswear brand merchandise display,gallery methods of menswear display etc.Sum up, analyzed:the relationship between menswear brand development and display,the important position of display in the menswear brand development,in the course of brand development menswear enterprises should attach importance to terminals display;the application analysis of menswear display method,propose that brand menswear use some effective means improve the value of goods;for menswear color characteristics, propose the role and method of menswear color management;menswear window display is an important part of menswear display,made an analysis of the main points of the menswear shop window display and the methods applications of Menswear shop window etc. This paper from many angles elaborates on brand menswear display characteristic of art. And the paper demonstrates the adaptability of various brand menswear display technologies.