| At present, service industry is developing rapidly throughout the world. Comparing to other countries, Chinese service industry is still in primary stage. However, as the economy is booming, our service industry will be sure to grow to maturity in the next decades. At the moment, it's because the county power corporations are under natural monopoly from top to bottom and highly-planned management as well as the concept of regarding production as superior to marketing that the awareness of serving customers and the quality of service are quite poor. Moreover, with the development of the macropolicy and other management surroundings, there is an ever-growing demand for hi-quality service. Thus the county power corporations ought to attach great importance to providing good service so as to stand out in fierce competition.The paper mainly aims at: firstly, analyze the marketing environment of Shucheng Power Company; secondly, classify the market and determine the strategies of hi-quality service according to the demands of customers; finally, make external and internal marketing strategies on the basis of theory of service and marketing. By carrying out specialize coordination and optimizing working process, we hope to build up the major-subsidiary cooperation as well as the coordination mechanism of hi-quality service to ensure the fulfillment of diversity services and bring great profits to the corporation. |
