Inquiry Of Ancient China's Of Decorating Advertising

Signboard and MARK are generally called SHOP SIGNS. It is a symbolic advertisement used by industry, commerce and other professions to drum up business, in which the messages about their se rice , commodity , price and level are advertised to consumers in the society with visual elements such as charts, color, characters and so on. It is a tradional advertising folk custom and art as well as a business symbol and credit symbol.With a long history , Chinese traditional shop signs is characterized with strong nationality and inheritance as a folk custom culture and art with a particular social function. The art of traditional shop signs has not been researched scientifically until recent twenty years. Mainly from the angle of folk custom, the research is stressed on its comprehensive cultural value in society, history and economy. There are less deep analysises from the angle of ads and art design, and most of them are the introducing articles. Based on the previously achieved researching results, the author tries to probe into the art value and cultural connotation of SHOP SIGNS according to the existing information, hoping to study the ancient shop signs as a comprehensive language of ad and folk custom art. By classifing all kinds of shop signs and combing their historical development, we explore their cultural meaning and constructive function in ad design today.This article is divided into five parts:The first part , divided into three sections, mainly makes a summary introduction to the concepts of shop signs ad and the researching status.The second part includes two parts. The first part emphatically narrates the characteristics and the usages of SHOP SIGNS; the second part analyzes the types of various signboards and character signs.Third chapter is the body of the article. The main content of this part devide the historical development process of SHOP SIGNS into four parts to narrate in detail, introducing how SHOP SIGNS have come into being and enriched and finally become a miracle in the Chinese culture history.The fourth part is to explain the effect of shop signs on modern ad design, respectively discussing from two aspects traditional cultural value and ad design idea.