The Research On Diversified Development Strategy Of Chongqing Jiangdian Industry Co,td

As China's restructuring of the electric power industry, the diversification of power enterprises urgently need to clarify property rights, and gradually main separation, a sense of integrity, self-management, self-financing mainstay of the market. Therefore, the power enterprises at all levels in accordance with existing resources redesigned diversified business enterprise development strategies and planning for the future is in place before the current power enterprises an arduous and complex systems engineering project. Chongqing Jiangdian Industrial Co., Ltd has a background in the power enterprises, and enterprises with the power companies exist inextricably linked to pursue its own long-term stability and development, we must fully mobilize external resources and make full use of internal resources, and take diversification the development strategy of operating the road. At present, Chongqing Jiangdian Industrial Co., Ltd. there are some issues in the development process, therefore, we must analyzed the company external environment, and based on the company's resources, nurturing the company's core competitiveness, and to use scientific theories and methods and formulate correct strategies for development, so that the effective use of the external environment, and give full play internal advantages in resources to improve the company's overall competitiveness, and this is the management of Chongqing Jiangdian Industrial Co., Ltd must face the major issues to be resolved.Firstly, the paper overviews the Chongqing Jiangdian Industrial Co., Ltd. which with the current state of the resources and capabilities, the company accurately grasp the elements of the status of the entire competition, to prepare for formulatinf business strategies. Next, the papers analysis diversified business enterprises can enter the industry, which in accordance with the characteristics of company resources and changes in the external environment.Then, the paper use Porter's five forces model and value chain model, with internal resources, scientific and objective evaluation of whether the industry can access, thus papers identified the company's future strategic direction, objectives, strategies and action plans, to make a long-term, systematic and overall planning and decision, and to discuss the implementation of these strategic objectives of the Ways and safeguard measurements. Finally, according to development of the specific circumstances of the Chongqing Jiangdian Industrial Co, Ltd. the paper explores the diversification of its strategic positioning, strategic objectives, strategies and the implementation of the strategy pattern ways. Papers expect provide some useful strategic thinking of Chongqing Jiangdian Industrial Co., Ltd for future development.