Research & Practice Of The Brand Marking Stratagem For HUIZHONG Trucks

Accompanying with the integration of global economy, many global automotive companies enter into Chinese market one after another. There are more kinds of automobiles, and competition is more and more fierce. Meanwhile, the idea and value of the automotive consumers change greatly, brand is taking a more and more important role in the marketing than the product self. As a kind of durable product, and the price and use-cost of truck are both on the high side, so the brand marketing is very important.Firstly, the role of brand marketing stratagem in marketing is discussed from the core principles of brand marketing. After analyzing the brand idea and operation of Chinese automotive company, several methods are presented for good brand marketing: improve the idea of brand, make an appropriate orientation for product, figure a good brand image, make use of different methods of competition integrative.Based on the corporation culture, management stratagem, the marketing status of HUIZHONG company, a kind of brand marketing stratagem is presented for HUIZHONG truck. This brand marketing stratagem is carried out in Chengdu region. Fact shows that this stratagem make a good effect in market.