A Research On Concept And Design Of On-Line Brand

In times of economic brand, the brand has become the only way for the development of enterprises, and as the popularity of personal computers, as well as the development of the Internet, the Internet brand as a brand new form of rapid development. Internet brand different from the brand's network, which is one of the major networks rely on the media platform exists in the form of a brand, brand and the network is only using the Internet to enhance the dissemination of the advantages of traditional brand awareness and enhance consumers Brand awareness. Network brand as a result of the Internet compared to other media by various media properties, as well as the dissemination of the brand in the design of the traditional brands are not the same.From the design, the design includes not only the aesthetic and creative vision of the game, taking into account the need to design how to design with the brand strategy and brand concept, and how better to show through the design of the brand concept to attract consumers. For Internet brands, the design is not only how to make the site more aesthetic sense of beauty, but also to consider a wide range of Internet media visual performance is different from the traditional brand of consumer psychology, as well as to create a good environment for the consumer experience to guide consumers Brand understand carry on.Elaborating on this article, as well as brand network on the basis of the meaning of the brand to explore the brand in the economy and how to make the design more in line with the brand strategy. Through research and brand concept, as well as the characteristics of the Internet virtual experience of research to explore how to design Web brand with the brand concept, so as to achieve better effects design.